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Rustico's New Director of Sales

We are excited to welcome Annie Sperry to Rustico as our new Director of Sales! She will work closely with the sales team as they develop and strengthen relationships with customers and clients. Her professional background and strong interpersonal skills are great assets to Rustico as we continue to provide an exceptional brand experience to all.

See our interview below to learn a little bit about Annie.

Tell us a little bit about yourself

I thrive on building healthy relationships, personally and professionally. I enjoy serving, teaching, and helping others excel. My mantra in life is to never stop learning how to be a better person. I am madly in love with my husband and 5 children (all boys).

What is your professional background?

I worked for several years with Covey Leadership Center/Franklin Covey as a Lead Seminar Coordinator where I managed the logistics and clients attending weeklong education workshops. I worked with Stephen R. Covey as well as lead presenters in the industry. I also traveled all over the country for the local seminar training sessions, managing 2-3 daily sessions. For 10 years I have been a real estate agent specializing in relocating C-Suites and top executives from all over the world to the Salt Lake Valley and surrounding areas. I was able to put together a strong team of industry leaders that provided the highest level of service to my clientele.

What do you hope to achieve in your new role as Director of Sales?

I believe in a servant leadership approach; I will be working with my team in all aspects. We, as a team, will focus on relationship-centered growth and providing the best service possible to our clients from Corporate to eCommerce.

What do you like to do when you’re not working?

I enjoy hiking, camping, traveling, reading, and going to movies. I'm not much of a shopper unless it is healthy food. I am very much a foodie.

Which Rustico journal/notebook do you use and why?

I have two. The first is the Executive Padfolio; it is so professional and classy. It has everything I need to take to all of my meetings and keep me organized. The second is the Bullet Journaling Notebook. I love that it has two notebooks. I use one for all of the ideas to help support my team and the other for notes about the companies we work with.

What is your favorite Rustico leather color?


Anything else you’d like to share?

I am happy to be working with a company that has the vision of helping everyone be their best selves by writing down thoughts, feelings, passions, experiences, and goals. Our products provide a place for these thoughts to stay for a lifetime. We can reflect on our lives for years to come.  


We’re glad to have Annie here as a part of the Rustico family!  If you'd like to reach her, click here to send a message.